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Public Opinion Quarterly 15:703-714 (1951)
© 1951 American Association for Public Opinion Research

Differential Political Influence of Voluntary Associations

HOWARD E. FREEMAN and MORRIS SHOWEL

Howard E. Freeman and Morris Showel are associated with the Washington Public Opinion Laboratory of the State College of Washington

Evaluation of the relative political influence of voluntary associations usually rests on no more substantial a basis than the claims of the groups concerned. In the research reported in this article, the authors measured the differential influence of thirteen diverse groups in terms of the readiness of both group members and non-members to follow the groups' political advice. The authors found that these thirteen groups varied widely in influence, particularly among non-members, and that the most influential groups were neither the largest nor most specifically political.


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