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Public Opinion Quarterly 21:117-128 (1957)
© 1957 American Association for Public Opinion Research

Public Opinion and Economic Research

GEORGE KATONA

The author, who is personally responsible for much of the progress in this area of research since its inception, is Professor of Economics and Psychology at the University of Michigan, and Program Director of the Survey Research Center

Economists have found that improved insight into the dynamics of consumer behavior can be obtained by studying attitudes toward income, expenditure, and the national economic picture. Over the course of the years, surveys have helped establish relationships between economic attitudes and economic behavior and have made a number of generalizations possible. The panel method, in particular, has contributedto greater understanding of the economic attitudes and behavior of individuals, and their relationship to aggregate changes in the total population


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