Skip Navigation

This Article
Right arrow Summary
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by FITZGERALD, S. E.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Public Opinion Quarterly 21:141-146 (1957)
© 1957 American Association for Public Opinion Research

Public Relations Learns to Use Research

STEPHEN E. FITZGERALD

The author is known to Quarterly readers both for his contributions to the journal and for his book, Communicating ideas to the Public. He is President of Stephen Fitzgerald and Company, a New York public relations firm

Public relations practitioners have learned something about the utilization of opinion research during the past twenty years, but not nearly enough. This article summarizes the principal reasons why fuller utilization has not occurred in the past, and suggests some ways in which the situation can be improved


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?




Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.