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Public Opinion Quarterly 21:23-27 (1957)
© 1957 American Association for Public Opinion Research

The Changing Climate for Public Opinion Research

GEORGE GALLUP

The author, Director of the American Institute of Public Opinion and a Past President of the American Association for Public Opinion Research, is a symbol of public opinion research to newspaper readers throughout the world. In addition, his pioneering work in the application of polling technique to a wide range of problems, his stimulation of interest in the survey method, and his activity in compiling vast quantities of valuable data have placed all social scientists heavily in his debt

The public for public opinion polls has increased greatly in numbers and somewhat in sophistication during the past twenty years. Criticism has come heavily from academic circles; support largely from the layman. Polling errors in 1948 strengthened the position of surveys in the long run, and were partially responsible for the good showing made by the polls in 1956


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