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Public Opinion Quarterly 21:33-38 (1957)
© 1957 American Association for Public Opinion Research

The Impact of Public Opinion Research On Our Society

HAROLD D. LASSWELL

Harold D. Lasswell has baffled, enlightened, and inspired many of his colleagues, no less than several generations of students. As a political scientist, he has contrived to lead important advances in many more or less related fields, among them opinion research, without becoming a prisoner in any one area. His current activities as Professor of Law and Political Science at Yale may confidently be expected to result in a more socially sophisticated legal profession

While recent public opinion researchers have added few theoretical concepts which were not available at the time of the French Revolution, they have devised a set of instruments, the social impact of which has been substantial. Survey techniques can be, and have been, used at all stages of the decision-making process, and at all levels

They are a major contribution to self-observation, which in turn is an essential requirement for the fuller realization of the values of our democracy


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