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Public Opinion Quarterly 21:39-53 (1957)
© 1957 American Association for Public Opinion Research

Public Opinion and the Classical Tradition*

PAUL F. LAZARSFELD

As Past President of the American Association for Public Opinion Research, and first recipient of the Julian L. Woodward Memorial Award, the author has received the highest recognition the opinion research profession can give. Furthermore, the breadth of his interests have been such that there are few areas of any social science where students do not find his publications required reading. During most of the past ten years he has served as Chairman of the Department of Sociology of Columbia University

The speculative approach to public opinion characteristic of the last century and the current empirical approach may be seen as supplementary rather than antithetical. Modern research techniques can confirm and develop notions advanced by classical writers, while authors such as Dicey and Bryce can help direct present day researchers to significant problems and suggest new ways of analyzing empirical data. Merging of the two approaches will hasten the development of a more adequate theory of public opinion

*This may be identified as publication No. A-230 of the Bureau of Applied Social Research, Columbia University


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