Public Opinion Quarterly 34:560-572 (1970)
© 1970 American Association for Public Opinion Research
THE EFFECTS OF PRECINCT-LEVEL CANVASSING ON VOTER BEHAVIOR
Gerald Kramer is Associate Professor of Political Science, and a staff member of the Cowles Foundation for Research in Economics at Yale
How do the millions of hours spent in each election on door-to-door canvassing affect voters' behavior? Data from the SRC election surveys of 1952. 1956, 1960, and 1964 are analyzed by maximum-likelihood methods to estimate the effects of such canvassing. Personal contact is found to be effective in increasing turnout, but not effective in influencing voter preferences for presidential, congressional, or local-office candidates. Repeated contacts are also found to be relatively ineffective.
*The research described in this article was done at the University of Rochester under a university research grant, and subsequently revised at the Cowles Foundation under a grant from the Ford Foundation. The data were obtained through the Inter-University Consortium for Political Research.
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