Public Opinion Quarterly 40:51-65 (1976)
© 1976 American Association for Public Opinion Research
Interviews by Telephone and in Person
Quality of Responses and Field Performance*
Theresa F. Rogers is a Senior Research Associate at the Bureau of Applied Social Research, Columbia University.
A small carefully controlled field experiment tests the effects of alternative interviewing strategies on the quality of responses and on field performance. Measures include ability to answer complex knowledge and attitudinal items, response validity, and willingness and consistency in providing personal information. Field performance is assessed by examining differential length of the interview, number of contacts required, suitable times for interviewing, respondent preferences for interview strategy, and interviewer effects.
* An earlier version of this article was presented at the Thirtieth Annual Conference of the American Association of Public Opinion Research, 1975. The research was supported by Grant No. GI 32437, Research Applied to National Needs Directorate of the National Science Foundation. Any opinions, findings, conclusions or recommendations expressed are those of the author and do not necessarily reflect the views of NSF. The author is grateful to Ken Lenihan, Laurie Bauman, Nathalie Friedman, and Allen Barton for comments on an earlier draft of this article.
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