Public Opinion Quarterly 40:66-78 (1976)
© 1976 American Association for Public Opinion Research
Reducing Refusal Rates for Telephone Interviews*
Don A. Dillman is Associate Professor, Department of Sociology, and Chairman, Department of Rural Sociology, Washington State University. Jean Gorton Gallegos is Community Development Coordinator, City of Bellingham, Washington. James H. Frey is Assistant Professor, Department of Sociology, University of Nevada, Las Vegas.
In two experiments, refusal rates to telephone interviews were not affected by substantial changes in the introductory remarks of the interviewer. A prior letter significantly lowered refusal rates in a third experiment. In all three, interviewer sex had no effect.
* An earlier version of this article was presented at the annual meetings of the Pacific Sociological Association, San Jose, California, March 28, 1974. Funds for this research were provided by the Social Research Center and under Project 0031 of the Agricultural Research Center, Washington State University, Pullman, Washington 99163. Data were collected through the facilities of the Social Research Center's Public Opinion Laboratory. This is scientific paper #4245 of the Agricultural Research Center.
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