Skip Navigation

This Article
Right arrow Summary
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrow Search for citing articles in:
ISI Web of Science (32)
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by CECI, S. J.
Right arrow Articles by KAIN, E. L.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Public Opinion Quarterly 46:228-242 (1982)
© 1982 American Association for Public Opinion Research

Jumping on the Bandwagon with the Underdog: The Impact of Attitude Polls on Polling Behavior

STEPHEN J. CECI and EDWARD L. KAIN

Stephen J. Ceci is a psychologist. Both are Assistant Professors in the Department of Human Development and Family Studies, Cornell University Ithaca, N.Y. 14853
Edward L. Kain is a sociologist. Both are Assistant Professors in the Department of Human Development and Family Studies, Cornell University Ithaca, N.Y. 14853

An experimental design was used to examine the effect which previous polling information about candidate preference had upon subsequent polling responses. Subjects were given one of three types of information (Carter commanding a lead, Reagan commanding a lead, no information about current poll results) at two different points in time. This yielded nine information conditions. The data clearly demonstrate that both strength of attitude and candidate preference are influenced by knowledge of previous polling results. The patterns of both shift in attitude and switching candidate preference are explained in terms of an oppositional reactivity hypothesis.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?


This article has been cited by other articles:


Home page
 Pers Soc Psychol BullHome page
J. A. Vandello, N. P. Goldschmied, and D. A. R. Richards
The Appeal of the Underdog
Pers Soc Psychol Bull, December 1, 2007; 33(12): 1603 - 1616.
[Abstract] [PDF]

Home page
 Int J Public Opin ResHome page
Z. Pan, J. L. Abisaid, H.-J. Paek, Y. Sun, and D. Houden
Exploring the Perceptual Gap in Perceived Effects of Media Reports of Opinion Polls
Int. J. Public Opin. Res., September 1, 2006; 18(3): 340 - 350.
[Full Text] [PDF]

Home page
 Pers Soc Psychol BullHome page
A. C. Kay, M. C. Jimenez, and J. T. Jost
Sour Grapes, Sweet Lemons, and the Anticipatory Rationalization of the Status Quo
Pers Soc Psychol Bull, September 1, 2002; 28(9): 1300 - 1312.
[Abstract] [PDF]

Home page
 The Harvard International Journal of Press/PoliticsHome page
X. Zhao and G. L. Bleske
Horse-Race Polls and Audience Issue Learning
International Journal of Press/Politics, September 1, 1998; 3(4): 13 - 34.
[Abstract]

Home page
 Political Research QuarterlyHome page
P. J. Kenney and T. W. Rice
The Psychology of Political Momentum
Political Research Quarterly, December 1, 1994; 47(4): 923 - 938.
[Abstract] [PDF]

Home page
 Discourse SocietyHome page
D. M. McLeod and J. K. Hertog
The Manufacture of `Public Opinion' by Reporters: Informal Cues for Public Perceptions of Protest Groups
Discourse Society, July 1, 1992; 3(3): 259 - 275.
[Abstract]

Home page
 The ANNALS of the American Academy of Political and Social ScienceHome page
A. H. ISMACH
Polling as a News-Gathering Tool
The ANNALS of the American Academy of Political and Social Science, March 1, 1984; 472(1): 106 - 118.
[Abstract]

Home page
 The ANNALS of the American Academy of Political and Social ScienceHome page
K. LANG and G. E. LANG
The Impact of Polls on Public Opinion
The ANNALS of the American Academy of Political and Social Science, March 1, 1984; 472(1): 129 - 142.
[Abstract]


Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.