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Public Opinion Quarterly 57:191-204 (1993)
© 1993 American Association for Public Opinion Research

NEWSPAPER EFFECTS ON POLICY PREFERENCES

DONALD L. JORDAN, associate professor in the Department of Political Science and a major

The U.S. Air Force Academy

This research offers clear evidence that what is presented in the media influences the policy preferences of the American public. More important, it reconciles some earlier problems that led to an inability to determine the approximate relationships between television and newspaper information concerning policy. By correcting some methodological problems in earlier attempts to examine the impact of New York Times policy news, I am able to conclude that different actors or news sources do indeed have differential impacts on public opinion and that in both newspaper items and television broadcasts experts and commentators wield heavy influence.


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