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Public Opinion Quarterly 59:526-546 (1995)
© 1995 American Association for Public Opinion Research

TOWARDS AN UNDERSTANDING OF "RALLY" EFFECTS

PUBLIC OPINION IN THE PERSIAN GULF WAR

SUZANNE L. PARKER

SUZANNE L. PARKER is director of the Survey Research Laboratory and assistant professor of political science at Florida State University. The author wishes to thank Glenn Parker, Karen Rasler, James Stimson, and the anonymous reviewers for their helpful suggestions.

Although research has been conducted to document the effect of international events on the popularity of the president, littie work has been done to examine the scope of such effects. This analysis of rally forces during the Persian Gulf War shows significant changes in the following attitudes: positive evaluations of George Bush's and the U.S. Congress's performance, trust in the federal government, assessments of personal finances, and expectations for the economy. Most of these attitudes return to preconflict levels within 10 months.


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