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Public Opinion Quarterly 67:173-201 (2003)
© 2003 American Association for Public Opinion Research

Articles

Values, Political Knowledge, and Public Opinion about Gay Rights: A Framing-Based Account*

PAUL R. BREWER

Abstract

This study examines how political knowledge has shaped the effects of two values–97) showed that the implications of moral traditionalism were virtually undisputed in this debate, whereas both sides laid claim to egalitarianism. Analysis of American National Election Studies survey data demonstrated that in 1992 and 1996 the impact of moral traditionalism on public opinion grew stronger as political knowledge increased, whereas the impact of egalitarianism did not vary across levels of knowledge. Thus, the results suggest that the extent to which political knowledge moderates a value's effect on opinion can depend on whether public debate provides an undisputed frame or competing frames for that value. One could, in turn, frame the implications of this finding for democratic politics in more than one way.


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