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Public Opinion Quarterly 2005 69(1):2-29; doi:10.1093/poq/nfi001
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© The Author 2005. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oupjournals.org.

Elite Revisionists and Popular Beliefs

Christopher Columbus, Hero or Villain?

Howard Schuman, Barry Schwartz and Hannah D’Arcy

HOWARD SCHUMAN is a research scientist and professor emeritus at the University of Michigan. BARRY SCHWARTZ is a professor emeritus at the University of Georgia. HANNAH DARCY is an independent statistical consultant who previously worked for the University of Michigan’s Center for Statistical Consultation and Research. We thank Lawrence Bobo and Stanley Presser for stimulating us to do multiple validations, and we are grateful to the editor of Public Opinion Quarterly for recommendations that substantially improved our final presentation. In addition, we are much indebted for help during the course of the research to Virginia Hopcroft, Government Documents Librarian at Bowdoin College; Maria Krysan, University of Illinois at Chicago; Alyssa Miller, Evanston, Illinois; and Irina Poznansky, Departmental Librarian, Teachers College, Gottesman Libraries, Columbia University. Support for the research was drawn in part from a National Science Foundation grant (SES-0001844).

Address correspondence to Howard Schuman; e-mail: hschuman{at}umich.edu.

According to revisionist historians and American Indian activists, Christopher Columbus deserves condemnation for having brought slavery, disease, and death to America’s indigenous peoples. We ask whether the general public’s beliefs about Columbus show signs of reflecting these critical accounts, which increased markedly as the 1992 Quincentenary approached. Our national surveys, using several different question wordings, indicate that most Americans continue to admire Columbus because, as tradition puts it, "he discovered America," though only a small number of mainly older respondents speak of him in the heroic terms common in earlier years. At the same time, the percentage of Americans who reject traditional beliefs about Columbus is also small and is divided between those who simply acknowledge the priority of Indians as the "First Americans" and those who go further to view Columbus as a villain. The latter group of respondents, we find, show a critical stance toward modal American beliefs much more broadly.

We also analyze American history school textbooks for evidence of influence from revisionist writings, and we consider representations of Columbus in the mass media as well. Revisionist history can be seen as one consequence of the "minority rights revolution" that began after World War II and has achieved considerable success, but the endurance of Columbus’s reputation—to a considerable extent even among the minorities who have the least reason to respect him—raises important questions about the inertia of tradition, the politics of collective memory, and the difference between elite and popular beliefs.


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