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Public Opinion Quarterly 2006 70(2):235-248; doi:10.1093/poq/nfj016
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© The Author 2006. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Character Counts?

Honesty and Fairness in Election 2000

Benjamin G. Bishin, Daniel Stevens and Christian Wilson

BENJAMIN G. BISHIN is an assistant professor of political science at the University of Miami. DANIEL STEVENS is an assistant professor of political science at Hartwick College. CHRISTIAN WILSON is at the Notre Dame Law School.

Address correspondence to Benjamin G. Bishin; e-mail: bishin{at}miami.edu.

This article examines the impact that voters’ evaluations of the candidates’ character had on their vote choice in the 2000 presidential election. We find that while the magnitude of the impact of character on the vote was roughly equal for both major party candidates, contrary to common perception, the substantive significance of character evaluations disproportionately affected George W. Bush. Our results indicate the need to account for the influence of character in other elections, given that character issues are a recurring theme in American presidential campaigns.


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