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Public Opinion Quarterly Advance Access originally published online on March 7, 2007
Public Opinion Quarterly 2007 71(1):23-39; doi:10.1093/poq/nfl040
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© The Author 2007. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Cell Phone Survey Feasibility in The U.S.: Sampling and Calling Cell Numbers Versus Landline Numbers

J. Michael Brick, Pat D. Brick, Sarah Dipko, Stanley Presser, Clyde Tucker and Yangyang Yuan

Address Correspondence to J. Michael Brick; e-mail: mikeBrick{at}westat.com.

In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.

The views expressed here do not necessarily represent those of the Bureau of Labor Statistics or the Department of Labor.


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