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Public Opinion Quarterly Advance Access originally published online on October 19, 2007
Public Opinion Quarterly 2007 71(4):635-648; doi:10.1093/poq/nfm038
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© The Author 2007. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

Mixed-Mode Contacts In Web Surveys

Paper is Not Necessarily Better

Stephen R. Porter and Michael E. Whitcomb

e-mail:Address correspondence to Stephen R. Porter; e-mail: srporter{at}iastate.edu

This paper investigates the impact of paper and email contacts on web survey response rates. We use six combinations of paper and email prenotifications and reminders to test the impact of mixed-mode contacts. In addition, we use two survey samples that differ in their relationship with the sponsoring institution to test if the impact of contact mode is conditional on relationship between respondents and the survey researchers. Contrary to previous research, we find little differences in response rates across experimental groups.

STEPHEN R. PORTER is with the Department of Educational Leadership and Policy Studies N243 Lagomarcino Hall Iowa State University Ames, IA 50011. Office of Institutional Research 237 High Street, 304 North College Bldg. Wesleyan University Middletown, CT 06459.


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