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Public Opinion Quarterly Advance Access originally published online on August 24, 2008
Public Opinion Quarterly 2008 72(3):502-513; doi:10.1093/poq/nfn025
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© The Author 2008. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

The Effects of Promised Monetary Incentives on Attrition in a Long-Term Panel Survey

Jay L. Zagorsky and Patricia Rhoton

Address correspondence to Jay L. Zagorsky; e-mail: Zagorsky.1{at}osu.edu.

For over 35 years, a random sample of U.S. women has responded for free to a government survey that tracks their socioeconomic development. In 2003 an experiment was run to understand if providing monetary incentives of up to $40 would impact participation rates. Providing incentives to respondents, who previously refused to participate in the last survey round, significantly boosted response rates, and resulted in longer interviews and more items answered. However, providing monetary incentives to previously willing respondents showed a mixed impact on response rates, interview times, and items answered.

JAY L. ZAGORSKY AND PATRICIA RHOTON are with Center for Human Resource Research, Ohio State University, 921 Chatham Lane, Suite 100, Columbus, OH 43221, USA. The authors would like to thank Randy Olsen for his comments.


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