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Public Opinion Quarterly Advance Access published online on June 30, 2007
Public Opinion Quarterly, doi:10.1093/poq/nfm010
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© The Author 2007. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org

Political Expertise and the Use of Ideology: Moderating Effects of Evaluative Motivation

Christopher M. Federico and Monica C. Schneider

Correspondence to Christopher M. Federico; e-mail: federico{at}umn.edu.

Much research suggests that political experts are more likely to structure attitudes toward different issues in an ideologically consistent fashion. Based on recent studies of motivational influences on social cognition, we hypothesize that only experts with a high need to evaluate—a strong motivation to establish evaluations of social objects—may "apply" ideology to a variety of issues. Data from the 1998 NES Pilot and 2000 NES are used to examine this hypothesis. While experts do show more ideological constraint, this relationship appears to be limited to individuals with a high need to evaluate. Additional analyses indicated that this interactive effect extended to other indices of the use of ideology as well.

The authors would like to thank ICPSR for the 1998 and 2000 National Election Study data; and Paul Goren, Tim Johnson, Jon Krosnick, Howard Lavine, Peter Miller, and Mike Sargent for their comments and suggestions.


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