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Public Opinion Quarterly 2006 70(1):133-135; doi:10.1093/poq/nfj002
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© The Author 2006. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

In Memoriam

Leo Bogart, 1921–2005

Philip Meyer

The first 10% of the full text of this article appears below.

Leo Bogart, who died October 15, 2005, in New York City, called himself an "applied sociologist" because he spent his career in marketing rather than academic research. But his contributions to knowledge filled 14 books, three of them published after he turned 80. His appreciation for the nuances of opinion measurement and contributions to question design would have earned him distinction on any faculty, and so his career embodied the commercial-academic blend that has characterized the American Association for Public Opinion Research (AAPOR).

Born in Lvov, Poland, he moved with his family to New York at the age of 2. He was a high school newspaper editor in . . . [Full Text of this Article]


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