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Public Opinion Quarterly 2006 70(3):413-415; doi:10.1093/poq/nfl011
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© The Author 2006. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

Letters to the Editor

The first 10% of the full text of this article appears below.


   To: Editor, Public Opinion Quarterly
 
From: Howard Schuman

The article "Voters and Values in the 2004 Election," by Gary Langer and Jon Cohen (POQ 69:744–59), interweaves two arguments. The authors’ substantive argument is that it was a mistake to attribute George W. Bush’s 2004 victory to the high percentage (22 percent) of voters who selected "moral values" on a much-cited closed question in the National Election Pool (NEP) exit poll about the issue that mattered most to respondents in deciding how to vote. Langer and Cohen’s methodological argument is that it was a serious error to include "moral values" as one of seven possible answers . . . [Full Text of this Article]


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