© The Author 2006. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.
Presidential Address: The Future Is Here!
Where Are We Now? and How Do We Get There?
CLIFF ZUKIN, professor of public policy and political science at Rutgers University, was president of the American Association for Public Opinion Research (AAPOR), 2005–2006.
Address correspondence to the author; e-mail: zukin@rci.rutgers.edu.
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I attended my first American Association for Public Opinion Research (AAPOR) conference in 1978, when we were but a fraction of our current size. Over the years I have developed a deep identification with, and great affection for AAPOR. I have always appreciated our culture of openness, sharing of information, and sense of community. I want to thank you for allowing me the opportunity to serve as president this past year. While I truly believe that service is its own reward, I have no doubt benefited greatly and grown from my experience in office. Coming from an academic background, I now have a more fully rounded perspective of opinion research as a profession and an industry.
The president of AAPOR is afforded many opportunities: to travel, to educate, to speak for the association, and to learn. One of those I enjoyed this past year was to participate in a conference
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We Are the American Association for Public Opinion Research |
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Problems Facing the AAPOR |
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THE GROWING PROBLEM OF REPRESENTATIVE SAMPLING
THE CHALLENGE TO ORTHODOXY
POLLING AS A COMMODITY
THE ATTACK ON SCIENCE
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How Does AAPOR Respond? |
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A RECOMMITMENT TO PRINCIPLES OF GOOD SCIENCE
AN INCREASED ORGANIZATIONAL AND COMMUNICATIONS CAPACITY
THE DEVELOPMENT OF STRATEGIC PARTNERSHIPS
THE ADOPTION OF A RESEARCH FUNCTION WITHIN AAPOR
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On We Go |
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