Skip Navigation

This Article
Right arrow Summary
Right arrow Full Text (PDF)
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to My Personal Archive
Right arrow Download to citation manager
Right arrowRequest Permissions
Google Scholar
Right arrow Articles by KLAPPER, J. T.
Right arrow Articles by LOWENTHAL, L.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us  
What's this?

Public Opinion Quarterly 15:651-662 (1951)
© 1951 American Association for Public Opinion Research

The Contributions of Opinion Research to the Evaluation of Psychological Warfare

JOSEPH T. KLAPPER and LEO LOWENTHAL

Both the authors are currently associated with the Division of Radio Program Evaluation, Office of International Broadcasting Department of State

Effective psychological warfare requires constant proof of its own results. This need presents opinion research with a challenge, an opportunity. and many difficult problems.

The authors here describe the substantial contributions which opinion research has made to the evaluation of American international broadcasting. They find, however, that opinion research has not yet fully overcome such difficulties as precisely relating content and effect or fully evaluating broadcasts directed to populations which are inaccessible to systematic study.

An earlier version of this paper was presented before the American Association for Public Opinion Research in June, 1951.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us    What's this?




Disclaimer: Please note that abstracts for content published before 1996 were created through digital scanning and may therefore not exactly replicate the text of the original print issues. All efforts have been made to ensure accuracy, but the Publisher will not be held responsible for any remaining inaccuracies. If you require any further clarification, please contact our Customer Services Department.