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Public Opinion Quarterly 21:54-60 (1957)
© 1957 American Association for Public Opinion Research

Toward a Theory of Public Opinion*

HERBERT H. HYMAN

The exponent of this encouraging view is Professor of Sociology and an Associate Director of the Bureau of Applied Social Research at Columbia University, Past Vice- President of the American Association for Public Opinion Research, and holder of the Julian L. Woodward Memorial Award. The wide recognition he has received both in the opinion research field, and beyond it, is testimony of the major contributions his own work has made to both theory and methodology

Progress in the formation of an adequate body of public opinion theory has, perhaps, not been as slow as we sometimes think. Neither is there an antithesis between the collection of empirical data and theory building. The generalizing process could be hastened, however, if greater emphasis were placed on certain aspects of empirical research: for instance, on establishing better series of data, and on probing the social substratum of public opinion

*This article may be identified as Publication #A.229 of the Bureau of Applied Social Research at Columbia University


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