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Public Opinion Quarterly 21:79-90 (1957)
© 1957 American Association for Public Opinion Research

Advances in Survey Methods and Measurement Techniques

FREDERICK F. STEPHAN

The author, Professor of Social Statistics at Princeton and President of the American Association for Public Opinion Research for 1957–58, has been one of the foremost practitioners of the application of statistical technique to social problems ever since 1931 when he became Director of the Bureau of Social Research, Pittsburgh

Methodological advances of the past twenty years have been sparked by the development of opinion research centers, by the expansion of government-sponsored research during World War II, by the professional associations, and not least by the polling debacle of 1948. These advances have been reflected in a series of outstanding, and increasingly sophisticated, studies. Research methodology has been adapted to a wider field of subject matter, rapid strides have been made in attitude measurement techniques, and principal sampling problems have been partially solved


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