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Public Opinion Quarterly 36:188-199 (1972)
© 1972 American Association for Public Opinion Research

ANTICIPATED COMMUNICATION AND MASS MEDIA INFORMATION-SEEKING

CHARLES K. ATKIN, Assistant Professor

Department of Communication, Michigan State University

Studies of media use have given little attention to the possible social utility of media content for interpersonal communication. Here, this issue is explored by means of two secondary analyses and an experiment.


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