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Public Opinion Quarterly 2005 69(5):655-669; doi:10.1093/poq/nfi059
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© The Author 2005. Published by Oxford University Press on behalf of the American Association for Public Opinion Research. All rights reserved. For permissions, please e-mail: journals.permissions@oxfordjournals.org.

The Methods and Accuracy of Polling

Toward an Open-Source Methodology

What We Can Learn from the Blogosphere

Mark M. Blumenthal

MARK M. BLUMENTHAL is the author of the Weblog MysteryPollster.com and a partner in the polling firm Bennett, Petts, & Blumenthal.

Address correspondence to the author; e-mail: mysterypollster{at}aol.com.

During the 2004 election campaign, millions of political enthusiasts downloaded poll data on the Internet, while "Weblogs" provided a new forum for commentary on survey methodology. At the same time, traditional public opinion surveys came under pressure from declining cooperation, contact, and coverage rates, and many automated and Internet surveys began to proliferate. This article provides some examples of "blog" commentary on automated and Internet polls and then explores the lessons to be learned from the spirit of innovation and openness of the Internet in evaluating new survey methods such as automated polls and those conducted over the Internet.


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