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| Title | The Influence of Source Credibility on Communication Effectiveness |
| Author(s) | CARL I. HOVLAND, WALTER WEISS, Carl I. Hovland is Professor of Psychology at Yale University. Walter Weiss is at the same school |
| Identifiers | Public Opinion Quarterly, volume 15, page 635 |
| Copyright | © 1951, the American Association for Public Opinion Research |
| Availability | Other sites: JSTOR [No subscription required for AAPOR members] * |
* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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