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TitleThe Influence of Source Credibility on Communication Effectiveness
Author(s)CARL I. HOVLAND, WALTER WEISS, Carl I. Hovland is Professor of Psychology at Yale University. Walter Weiss is at the same school
IdentifiersPublic Opinion Quarterly, volume 15, page 635
Copyright© 1951, the American Association for Public Opinion Research
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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