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TitleOpinion Research and Marketing
Author(s)LEO BOGART, Leo Bogart, through his publications, and through his work as Associate Director of Research at McCann-Erickson, Inc., has contributed heavily toward the application of social science to marketing research. His most recent book, The Age of Television, appeared early in 1957
IdentifiersPublic Opinion Quarterly, volume 21, page 129
Copyright© 1957, the American Association for Public Opinion Research
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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