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TitleThe Changing Climate for Public Opinion Research
Author(s)GEORGE GALLUP, The author, Director of the American Institute of Public Opinion and a Past President of the American Association for Public Opinion Research, is a symbol of public opinion research to newspaper readers throughout the world. In addition, his pioneering work in the application of polling technique to a wide range of problems, his stimulation of interest in the survey method, and his activity in compiling vast quantities of valuable data have placed all social scientists heavily in his debt
IdentifiersPublic Opinion Quarterly, volume 21, page 23
Copyright© 1957, the American Association for Public Opinion Research
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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