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TitleThe Measurement of Advertising Involvement
Author(s)Herbert E. Krugman
IdentifiersPublic Opinion Quarterly, volume 30, page 583
CopyrightCopyright 1967 Princeton University Press
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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