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TitleMarketing Communications: A Behavioral Approach to Men, Messages, and Media.
Author(s)Douglas M. Egan
IdentifiersPublic Opinion Quarterly, volume 31, page 142
CopyrightCopyright 1967 Princeton University Press
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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