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TitleAnalyzing Media Effects on Advertising Responses
Author(s)Peter L. Wright
IdentifiersPublic Opinion Quarterly, volume 38, page 192
CopyrightCopyright 1974 Columbia University Press
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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