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TitleA Comparison of Three Brand Evaluation Procedures
Author(s)Yoram Wind, Joseph Denny, Arthur Cunningham
IdentifiersPublic Opinion Quarterly, volume 43, page 261
CopyrightCopyright 1979 The Trustees of Columbia University
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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