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TitleUSING PAID ADVERTISING TO MODIFY RACIAL STEREOTYPE BELIEFS
Author(s)ROBERT J. DONOVANassociate professor of management, SUSAN LEIVERSsenior research officer, The University of Western AustraliaThe Health Promotion Unit of the Health Department of Western Australia
IdentifiersPublic Opinion Quarterly, volume 57, page 205
Copyright© 1993, the American Association for Public Opinion Research
AvailabilityOther sites: JSTOR [No subscription required for AAPOR members] *

* For AAPOR membership information, or to login for access if already a member, please visit www.AAPOR.org.
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