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Contents: Volume 21, Number 1, SPRING 1957   [Index by Author] 
Other Issues: Previous Next  

Down Editorials
Down Articles
Down Trends of Two Decades
Down Growth of a Theory
Down Refinement of Tools and Concepts
Down Applications of Opinion Research
Down Toward a History of Opinion Research
Down Perspectives
Down Book Reviews


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Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Editorials Back

W. PHILLIPS DAVISON
An Editorial Foreword
Public Opin Q 1957 21: 3-4; doi:10.1086/266679 [Summary] [PDF] [Request Permissions]  

Articles Back

HARWOOD L. CHILDS
The First Editor Looks Back
Public Opin Q 1957 21: 7-13; doi:10.1086/266680 [Abstract] [Summary] [PDF] [Request Permissions]  

Trends of Two Decades Back

WILLIAM ALBIG
Two Decades of Opinion Study: 1936–1956
Public Opin Q 1957 21: 14-22; doi:10.1086/266681 [Abstract] [Summary] [PDF] [Request Permissions]  

GEORGE GALLUP
The Changing Climate for Public Opinion Research
Public Opin Q 1957 21: 23-27; doi:10.1086/266682 [Abstract] [Summary] [PDF] [Request Permissions]  

ELMO ROPER
The Client over the Years
Public Opin Q 1957 21: 28-32; doi:10.1086/266683 [Abstract] [Summary] [PDF] [Request Permissions]  

HAROLD D. LASSWELL
The Impact of Public Opinion Research On Our Society
Public Opin Q 1957 21: 33-38; doi:10.1086/266684 [Abstract] [Summary] [PDF] [Request Permissions]  

Growth of a Theory Back

PAUL F. LAZARSFELD
Public Opinion and the Classical Tradition
Public Opin Q 1957 21: 39-53; doi:10.1086/266685 [Abstract] [Summary] [PDF] [Request Permissions]  

HERBERT H. HYMAN
Toward a Theory of Public Opinion
Public Opin Q 1957 21: 54-60; doi:10.1086/266686 [Abstract] [Summary] [PDF] [Request Permissions]  

ELIHU KATZ
The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
Public Opin Q 1957 21: 61-78; doi:10.1086/266687 [Abstract] [Summary] [PDF] [Request Permissions]  

Refinement of Tools and Concepts Back

FREDERICK F. STEPHAN
Advances in Survey Methods and Measurement Techniques
Public Opin Q 1957 21: 79-90; doi:10.1086/266688 [Abstract] [Summary] [PDF] [Request Permissions]  

WILBUR SCHRAMM
Twenty Years of Journalism Research
Public Opin Q 1957 21: 91-107; doi:10.1086/266689 [Abstract] [Summary] [PDF] [Request Permissions]  

LOUIS HARRIS
Election Polling and Research
Public Opin Q 1957 21: 108-116; doi:10.1086/266690 [Abstract] [Summary] [PDF] [Request Permissions]  

Applications of Opinion Research Back

GEORGE KATONA
Public Opinion and Economic Research
Public Opin Q 1957 21: 117-128; doi:10.1086/266691 [Abstract] [Summary] [PDF] [Request Permissions]  

LEO BOGART
Opinion Research and Marketing
Public Opin Q 1957 21: 129-140; doi:10.1086/266692 [Abstract] [Summary] [PDF] [Request Permissions]  

STEPHEN E. FITZGERALD
Public Relations Learns to Use Research
Public Opin Q 1957 21: 141-146; doi:10.1086/266693 [Abstract] [Summary] [PDF] [Request Permissions]  

JOHN W. RILEY, JR and LEONARD S. COTTRELL, JR.
Research for Psychological Warfare
Public Opin Q 1957 21: 147-158; doi:10.1086/266694 [Abstract] [Summary] [PDF] [Request Permissions]  

Toward a History of Opinion Research Back

ARCHIBALD M. CROSSLEY
Early Days of Public Opinion Research
Public Opin Q 1957 21: 159-164; doi:10.1086/266695 [Abstract] [Summary] [PDF] [Request Permissions]  

CLYDE W. HART and DON CAHALAN
The Development of AAPOR
Public Opin Q 1957 21: 165-173; doi:10.1086/266696 [Abstract] [Summary] [PDF] [Request Permissions]  

ELMO C. WILSON
World-Wide Development of Opinion Research
Public Opin Q 1957 21: 174-178; doi:10.1086/266697 [Abstract] [Summary] [PDF] [Request Permissions]  

STUART C. DODD
The World Association for Public Opinion Research
Public Opin Q 1957 21: 179-184; doi:10.1086/266698 [Abstract] [Summary] [PDF] [Request Permissions]  

Perspectives Back

HARRY ALPERT
Public Opinion Quarterly Volume I: A Review
Public Opin Q 1957 21: 185-189; doi:10.1086/266699 [Abstract] [Summary] [PDF] [Request Permissions]  

ITHIEL DE SOLA POOL
A Critique of the 20th Anniversary Issue
Public Opin Q 1957 21: 190-198; doi:10.1086/266700 [Abstract] [Summary] [PDF] [Request Permissions]  

DANIEL LERNER
The Outlook
Public Opin Q 1957 21: 199-206; doi:10.1086/266701 [Abstract] [Summary] [PDF] [Request Permissions]  

Book Reviews Back

ELLIOT G. MISHLER
BOOK REVIEWS
Public Opin Q 1957 21: 207; doi:10.1086/266702 [Summary] [PDF] [Request Permissions]  

SIGMUND DIAMOND
BOOK REVIEWS
Public Opin Q 1957 21: 207-211; doi:10.1093/poq/21.1.207-a [Summary] [PDF] [Request Permissions]  

PAUL F. LAZARSFELD
BOOK REVIEWS
Public Opin Q 1957 21: 212-214; doi:10.1086/266703 [Summary] [PDF] [Request Permissions]  

GABRIEL A. ALMOND
BOOK REVIEWS
Public Opin Q 1957 21: 215-218; doi:10.1086/266704 [Summary] [PDF] [Request Permissions]  

DONALD L. FOLEY
BOOK REVIEWS
Public Opin Q 1957 21: 218-220; doi:10.1086/266705 [Summary] [PDF] [Request Permissions]  

JANE A. REMINGTON
Books Review
Public Opin Q 1957 21: 220-223; doi:10.1086/266706 [Summary] [PDF] [Request Permissions]  

JIRI NEHNEVAJSA
BOOK REVIEWS
Public Opin Q 1957 21: 223-224; doi:10.1086/266707 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.