Skip Navigation

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Volume 21, Number 3, FALL 1957   [Index by Author] 
Other Issues: Previous Next  

Down Articles
Down Living Research
Down Book Reviews
Down Proceedings of the Twelfth Annual Conference on Public Opinion Research


[Search ALL Issues]

Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Articles Back

ROBERT O. CARLSON
The Use of Public Relations Research by Large Corporations
Public Opin Q 1957 21: 341-349; doi:10.1086/266726 [Abstract] [Summary] [PDF] [Request Permissions]  

JEAN OWEN
The Polls and Newspaper Appraisal of the Suez Crisis
Public Opin Q 1957 21: 350-354; doi:10.1086/266727 [Abstract] [Summary] [PDF] [Request Permissions]  

MELVIN M. TUMIN and ROBERT ROTBERG
Leaders, the Led, and the Law: A Case Study in Social Change
Public Opin Q 1957 21: 355-370; doi:10.1086/266728 [Abstract] [Summary] [PDF] [Request Permissions]  

PETER I. ROSE
Student Opinion on the 1956 Presidential Election
Public Opin Q 1957 21: 371-376; doi:10.1086/266729 [Abstract] [Summary] [PDF] [Request Permissions]  

Living Research Back

WAYNE A. DANIELSON
A Data Reduction Method for Scaling Dichotomous Items
Public Opin Q 1957 21: 377-379; doi:10.1086/266730 [Summary] [PDF] [Request Permissions]  

RICHARD G. PEARSON
Plus Percentage Ratio and the Coefficient of Scalability
Public Opin Q 1957 21: 379-380; doi:10.1086/266731 [Summary] [PDF] [Request Permissions]  

HARRY BEILIN and EMMY E. WERNER
Interviewing Availability of a Follow-up Sample of Rural Youth
Public Opin Q 1957 21: 380-384; doi:10.1086/266732 [Summary] [PDF] [Request Permissions]  

ERIK MANNICHE and DONALD P. HAYES
Respondent Anonymity and Data-Matching
Public Opin Q 1957 21: 384-388; doi:10.1086/266733 [Summary] [PDF] [Request Permissions]  

PURNELL H. BENSON and EVELYN BENTLEY
Sources of Sampling Bias in Sex Studies
Public Opin Q 1957 21: 388-394; doi:10.1086/266734 [Summary] [PDF] [Request Permissions]  

Book Reviews Back

JACKSON TOBY
Book Reviews
Public Opin Q 1957 21: 395-396; doi:10.1086/266735 [Summary] [PDF] [Request Permissions]  

FRANK L. SWEETSER
Book Reviews
Public Opin Q 1957 21: 397; doi:10.1093/poq/21.3.397 [Summary] [PDF] [Request Permissions]  

HAROLD W. GUTHRIE
Book Reviews
Public Opin Q 1957 21: 397-398; doi:10.1093/poq/21.3.397-a [Summary] [PDF] [Request Permissions]  

JAMES N. ROSENAU
Book Reviews
Public Opin Q 1957 21: 398-399; doi:10.1086/266738 [Summary] [PDF] [Request Permissions]  

MORRIS JANOWITZ
Book Reviews
Public Opin Q 1957 21: 400-401; doi:10.1086/266739 [Summary] [PDF] [Request Permissions]  

HERBERT H. HYMAN
Book Reviews
Public Opin Q 1957 21: 401-403; doi:10.1086/266740 [Summary] [PDF] [Request Permissions]  

CHARLES R. FOSTER
Book Reviews
Public Opin Q 1957 21: 403-404; doi:10.1086/266741 [Summary] [PDF] [Request Permissions]  

BOOKS NOTED
Public Opin Q 1957 21: 404; doi:10.1086/266742 [Summary] [PDF] [Request Permissions]  

Proceedings of the Twelfth Annual Conference on Public Opinion Research Back

JOESPH T. KLAPPER and Gerhart D. Wiebe
Proceedings of the Twelfth Annual Conference on Public Opinion Research
Public Opin Q 1957 21: 405; doi:10.1086/266743 [Summary] [PDF] [Request Permissions]  

Robert T. Bower, Preston Valien, Harry J. Walker, Harold Mendelsohn, Otto Klineberg, Oscar Cohen, Samuel Stouffer, and Denis F. Johnston
THE ROLE OF PUBLIC OPINION IN THE DESEGREGATION CONTROVERSY
Public Opin Q 1957 21: 406-409; doi:10.1093/poq/21.3.406 [Summary] [PDF] [Request Permissions]  

Robert N. Ford, J. Emmet Judge, Charles Y. Glock, David Wallace, and Jackson Toby
A CASE HISTORY IN THE COMMUNICATION OF RESEARCH FINDINGS—FROM UNIVERSITY LABORATORY TO COMPANY BOARD ROOM
Public Opin Q 1957 21: 409-410; doi:10.1093/poq/21.3.409 [Summary] [PDF] [Request Permissions]  

Frederick F. Stephan, Roger K. Harter, Eli S. Marks, Joseph F. Daly, and Robert H. Hanson
THE MACHINE REVOLUTION IN THE PROCESSING OF DATA
Public Opin Q 1957 21: 410-413; doi:10.1093/poq/21.3.410 [Summary] [PDF] [Request Permissions]  

Leo P. Crespi, Lloyd Free, Emily Krueger, Richard Maisel, Raymond Fink, and Phoebe T. Perlman
INTERNATIONAL SURVEY RESEARCH IN DEVELOPED AND UNDERDEVELOPED AREAS
Public Opin Q 1957 21: 413-418; doi:10.1093/poq/21.3.413 [Summary] [PDF] [Request Permissions]  

John A. Clausen, Jim C. Nunnally, Shirley A. Star, Gerald Gurin, Julius Schreiber, and Harold Halpert
PUBLIC AWARENESS AND PERCEPTION OF THE PROBLEMS OF MENTAL HEALTH
Public Opin Q 1957 21: 418-421; doi:10.1093/poq/21.3.418 [Summary] [PDF] [Request Permissions]  

Leo Bogart, Irving R. Merrill, Kurt Land, Charles Winick, Hyman Goldin, and Joan Doris
TELEVISION RESEARCH AND POLICY
Public Opin Q 1957 21: 421-424; doi:10.1093/poq/21.3.421 [Summary] [PDF] [Request Permissions]  

Herbert C. Kelman, J. W. Getzels, Stewart E. Perry, Jack W. Brehm, Edgar H. Schein, Erving Goffman, and Janet C. Baldwin
PUBLIC AND PRIVATE OPINIONS
Public Opin Q 1957 21: 427-429; doi:10.1093/poq/21.3.427 [Summary] [PDF] [Request Permissions]  

Paul B. Sheatsley, Oliver A. Quayle, III, Dean Manheimer, Ithiel de Sola Pool, Richard L. Lysaker, Frederic J. Meier, and Burt Cunninghis
SOME RECENT ADVANCES IN METHODOLOGY
Public Opin Q 1957 21: 430-432; doi:10.1093/poq/21.3.430 [Summary] [PDF] [Request Permissions]  

Clyde W. Hart, Roy E. Carter, Percy H. Tannenbaum, Daniel Lerner, Paul J. Deutschmann, and Kenneth P. Adler
COMMUNICATION THEORY AND MASS MEDIA
Public Opin Q 1957 21: 432-434; doi:10.1093/poq/21.3.432 [Summary] [PDF] [Request Permissions]  

J. Stevens Stock, David Mayer, Charles Swanson, Daryl B. Lucas, and Barbara Kilby Jacobson
MEASUREMENT OF ADVERTISING EFFECTIVENESS
Public Opin Q 1957 21: 434-436; doi:10.1093/poq/21.3.434 [Summary] [PDF] [Request Permissions]  

George Fisk, Arthur L. Greenberg, D. F. Blankertz, C. H. Stember, Kenneth Adler, and R. O. Carlson
TEACHING OF MARKETING AND SOCIAL SCIENCE RESEARCH
Public Opin Q 1957 21: 436-437; doi:10.1093/poq/21.3.436 [Summary] [PDF] [Request Permissions]  

Samuel A. Stouffer, William H. Whyte, Jr., Wilbert E. Moore, and W. Phillips Davison
AUTHOR MEETS CRITIC
Public Opin Q 1957 21: 437-438; doi:10.1093/poq/21.3.437 [Summary] [PDF] [Request Permissions]  

Arnold S. Tannenbaum, Basil Georgopoulos, David L. Sills, Ralph M. Stogdill, and Seymour Lieberman
APPLICATION OF SURVEY TECHNIQUES TO THE STUDY OF ORGANIZATIONAL STRUCTURE AND FUNCTIONING
Public Opin Q 1957 21: 439-442; doi:10.1093/poq/21.3.439 [Summary] [PDF] [Request Permissions]  

Gerhart D. Wiebe and Joseph T. Klapper
PRESIDENTIAL SESSION
Public Opin Q 1957 21: 442-443; doi:10.1093/poq/21.3.442 [Summary] [PDF] [Request Permissions]  

Herbert E. Krugman
ROUND TABLE DISCUSSIONS THE EMPLOYEE RELATIONS SURVEY
Public Opin Q 1957 21: 443; doi:10.1093/poq/21.3.443 [Summary] [PDF] [Request Permissions]  

Richard Maisel and Peter Aptakin
SHORTCUTS IN THE EVERYDAY LIFE OF A SURVEY STATISTICIAN
Public Opin Q 1957 21: 444-445; doi:10.1093/poq/21.3.444 [Summary] [PDF] [Request Permissions]  

W. Phillips Davison and Jackson Toby
RELATIONS BETWEEN METHODS OF POLITICAL ANALYSIS AND POLLING PROCEDURES
Public Opin Q 1957 21: 445-446; doi:10.1093/poq/21.3.445 [Summary] [PDF] [Request Permissions]  

Herbert Hyman and Richard S. Halpern
INTERPRETATIONS OF THE 1956 ELECTION
Public Opin Q 1957 21: 446-448; doi:10.1093/poq/21.3.446 [Summary] [PDF] [Request Permissions]  

Robert Williams and Irving Roshwalb
TECHNIQUES OF PRESENTATION FOR RESEARCH RESULTS
Public Opin Q 1957 21: 448-449; doi:10.1093/poq/21.3.448 [Summary] [PDF] [Request Permissions]  

Gerhart D. Wiebe and Joseph T. Klapper
ANNUAL BUSINESS MEETING
Public Opin Q 1957 21: 449; doi:10.1093/poq/21.3.449 [Summary] [PDF] [Request Permissions]  

DONALD N. MICHAEL
MAN-INTO-SPACE: A TOOL AND PROGRAM FOR THE STUDY OF SOCIAL CHANGE
Public Opin Q 1957 21: 449-450; doi:10.1093/poq/21.3.449-a [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.