Skip Navigation

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Volume 22, Number 2, SUMMER 1958   [Index by Author] 
Other Issues: Previous Next  

Down Articles
Down News and Notes
Down Book Reviews
Down MAXIMIZING THE UTILIZATION OF SOCIAL RESEARCH
Down WHITHER MASS COMMUNICATIONS RESEARCH
Down THE PRESS AND PUBLIC OPINION
Down SOME RECENT MAJOR ADVANCES IN INTERNATIONAL PUBLIC OPINION POLLING (JOINT SESSION OF AAPOR AND WAPOR)
Down REFERENCE GROUPS AND THE DEVELOPMENT OF PRODUCT IMAGES
Down DESEGREGATION RESEARCH: A CURRENT REPORT
Down INNOVATIONS IN RESEARCH METHODOLOGY
Down PUBLIC OPINION RESEARCH AROUND THE WORLD (JOINT AAPOR AND WAPOR SESSION)
Down AUTHORS MEET THE CRITICS-A PREVIEW
Down Round Table Sessions
Down ITEMS OF GENERAL INTEREST FROM THE BUSINESS MEETING


[Search ALL Issues]

Front Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Articles Back

FREDERICK F. STEPHAN
The Julian L. Woodward Memorial Award
Public Opin Q 1958 22: 81-82; doi:10.1086/266768 [Summary] [PDF] [Request Permissions]  

FREDERICK F. STEPHAN
Must a Researcher Tell the Truth?
Public Opin Q 1958 22: 83-90; doi:10.1086/266769 [Abstract] [Summary] [PDF] [Request Permissions]  

W. PHILLIPS DAVISON
The Public Opinion Process
Public Opin Q 1958 22: 91-106; doi:10.1086/266770 [Abstract] [Summary] [PDF] [Request Permissions]  

S. JOSEPH FAUMAN and HARRY SHARP
Presenting the Results of Social Research to the Public
Public Opin Q 1958 22: 107-115; doi:10.1086/266771 [Abstract] [Summary] [PDF] [Request Permissions]  

ROBERT E. STOVER
The Measurement of Change in a Unidimensional Attitude by Guttman Scale Analysis Techniques
Public Opin Q 1958 22: 116-122; doi:10.1086/266772 [Abstract] [Summary] [PDF] [Request Permissions]  

WILLIAM M. KEPHART and MARVIN BRESSLER
Increasing the Responses to Mail Questionnaires: A Research Study
Public Opin Q 1958 22: 123-132; doi:10.1086/266773 [Abstract] [Summary] [PDF] [Request Permissions]  

ROY E. CARTER, Jr.
Newspaper "Gatekeepers" and the Sources of News
Public Opin Q 1958 22: 133-144; doi:10.1086/266774 [Abstract] [Summary] [PDF] [Request Permissions]  

ROBERT S. ALBERT and HARRY G. MELINE
The Influence of Social Status on the Uses of Television
Public Opin Q 1958 22: 145-151; doi:10.1086/266775 [Abstract] [Summary] [PDF] [Request Permissions]  

JOHN W. RILEY, JR. and FREDERICK F. STEPHAN
Proceedings of the Thirteenth Conference on Public Opinion Research
Public Opin Q 1958 22: 169; doi:10.1086/266784 [Summary] [PDF] [Request Permissions]  

JOHN W. RILEY, JR.
AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH PROCEEDINGS OF THE THIRTEENTH ANNUAL CONFERENCE
Public Opin Q 1958 22: 170; doi:10.1093/poq/22.2.170 [Summary] [PDF] [Request Permissions]  

News and Notes Back

HOPE LUNIN KLAPPER
News and Notes
Public Opin Q 1958 22: 152-156; doi:10.1086/266776 [Summary] [PDF] [Request Permissions]  

Book Reviews Back

HUGH DALZIEL DUNCAN
Book Reviews
Public Opin Q 1958 22: 157-159; doi:10.1086/266777 [Summary] [PDF] [Request Permissions]  

WARREN BREED
Book Reviews
Public Opin Q 1958 22: 159-160; doi:10.1086/266778 [Summary] [PDF] [Request Permissions]  

FREDERICK W. WILLIAMS
Book Reviews
Public Opin Q 1958 22: 160-162; doi:10.1086/266779 [Summary] [PDF] [Request Permissions]  

LEO LOWENTHAL
Book Reviews
Public Opin Q 1958 22: 162-163; doi:10.1086/266780 [Summary] [PDF] [Request Permissions]  

ANTHONY J. WIENER
Book Reviews
Public Opin Q 1958 22: 163-166; doi:10.1086/266781 [Summary] [PDF] [Request Permissions]  

PERCY H. TANNENBAUM
Book Reviews
Public Opin Q 1958 22: 166-167; doi:10.1086/266782 [Summary] [PDF] [Request Permissions]  

SOL LEVINE
Book Reviews
Public Opin Q 1958 22: 167-168; doi:10.1086/266783 [Summary] [PDF] [Request Permissions]  

MAXIMIZING THE UTILIZATION OF SOCIAL RESEARCH Back

David L. Sills
Chairman: Robert N. Ford, American Telephone and Telegraph Company RESEARCH TOWARD POLICY FORMATION: A CASE STUDY
Public Opin Q 1958 22: 170-171; doi:10.1093/poq/22.2.170-a [Summary] [PDF] [Request Permissions]  

Bertrand Klass
MARKETING SOCIAL RESEARCH
Public Opin Q 1958 22: 172-173; doi:10.1093/poq/22.2.172 [Summary] [PDF] [Request Permissions]  

Floyd C. Mann
EXPERIMENTS IN FEEDBACK
Public Opin Q 1958 22: 173-174; doi:10.1093/poq/22.2.173 [Summary] [PDF] [Request Permissions]  

Robert O. Carlson
THE RESEARCH CONSUMER MEDITATES ON HIS MOTIVATIONS
Public Opin Q 1958 22: 174; doi:10.1093/poq/22.2.174 [Summary] [PDF] [Request Permissions]  

Harry V. Kincaid
COMMENT ON THE PROBLEM OF UTILIZATION
Public Opin Q 1958 22: 174-176; doi:10.1093/poq/22.2.174-a [Summary] [PDF] [Request Permissions]  

WHITHER MASS COMMUNICATIONS RESEARCH Back

Kurt Lang
Chairman: Joseph T. Klapper, General Electric Company MEDIA PERSPECTIVES: THE REFRACTION, SILHOUETTING, AND LEGITIMATION OF INFORMATION
Public Opin Q 1958 22: 177-178; doi:10.1093/poq/22.2.177 [Summary] [PDF] [Request Permissions]  

Bernard Berelson
THE PRESENT STATE OF COMMUNICATION RESEARCH
Public Opin Q 1958 22: 178; doi:10.1093/poq/22.2.178 [Summary] [PDF] [Request Permissions]  

John W. Riley, Jr.
SOCIOLOGY AND MASS COMMUNICATIONS RESEARCH
Public Opin Q 1958 22: 178-179; doi:10.1093/poq/22.2.178-a [Summary] [PDF] [Request Permissions]  

THE PRESS AND PUBLIC OPINION Back

John Kraft
Chairman: Louis Harris, Louis Harris and Associates WHAT THE RESEARCHER CAN LEARN FROM THE REPORTER
Public Opin Q 1958 22: 179-180; doi:10.1093/poq/22.2.179 [Summary] [PDF] [Request Permissions]  

SOME RECENT MAJOR ADVANCES IN INTERNATIONAL PUBLIC OPINION POLLING (JOINT SESSION OF AAPOR AND WAPOR) Back

Leo P. Crespi
CHAIRMAN'S REMARKS
Public Opin Q 1958 22: 181-182; doi:10.1093/poq/22.2.181 [Summary] [PDF] [Request Permissions]  

Elmo C. Wilson
THE PROBLEMS AND GRATIFICATIONS OF LAUNCHING A WORLD POLL
Public Opin Q 1958 22: 182-183; doi:10.1093/poq/22.2.182 [Summary] [PDF] [Request Permissions]  

George Gallup
HIGH SPEED SURVEYS OF REACTIONS TO CURRENT ISSUES IN WORLD OPINION CENTERS
Public Opin Q 1958 22: 183-184; doi:10.1093/poq/22.2.183 [Summary] [PDF] [Request Permissions]  

Lloyd A. Free
POLLING DECISION-MAKERS: AN EXPERIMENT IN POLITICAL PSYCHOLOGY
Public Opin Q 1958 22: 184-186; doi:10.1093/poq/22.2.184 [Summary] [PDF] [Request Permissions]  

REFERENCE GROUPS AND THE DEVELOPMENT OF PRODUCT IMAGES Back

George M. Beal and Everett M. Rogers
THE COMMUNICATION PROCESS IN THE PURCHASE OF NEW PRODUCTS: AN APPLICATION OF REFERENCE GROUP THEORY
Public Opin Q 1958 22: 186-187; doi:10.1093/poq/22.2.186 [Summary] [PDF] [Request Permissions]  

Eric Marder
A MODEL FOR DETERMINING THE PERSUASIVE POWER OF DIFFERENT COMPONENTS OF A PRODUCT IMAGE
Public Opin Q 1958 22: 187-189; doi:10.1093/poq/22.2.187 [Summary] [PDF] [Request Permissions]  

DESEGREGATION RESEARCH: A CURRENT REPORT Back

Charles H. Parrish
STUDIES OF DESEGREGATION IN PROCESS
Public Opin Q 1958 22: 189-190; doi:10.1093/poq/22.2.189 [Summary] [PDF] [Request Permissions]  

Edward A. Suchman
HYPOTHESES AND PROSPECTS FOR OPINION RESEARCH IN DESEGREGATION
Public Opin Q 1958 22: 190-191; doi:10.1093/poq/22.2.190 [Summary] [PDF] [Request Permissions]  

INNOVATIONS IN RESEARCH METHODOLOGY Back

D. B. Lucas
INNOVATIONS—SUCCESSES AND FAILURES
Public Opin Q 1958 22: 192-193; doi:10.1093/poq/22.2.192 [Summary] [PDF] [Request Permissions]  

Babette Kass
CONTENT ANALYSIS IN ADVERTISING RESEARCH: SOME NEW APPLICATIONS OF THE TECHNIQUE
Public Opin Q 1958 22: 193-194; doi:10.1093/poq/22.2.193 [Summary] [PDF] [Request Permissions]  

PUBLIC OPINION RESEARCH AROUND THE WORLD (JOINT AAPOR AND WAPOR SESSION) Back

Waldo Langeschmidt
STUDIES OF THE SOUTH AFRICAN BANTU
Public Opin Q 1958 22: 194-195; doi:10.1093/poq/22.2.194 [Summary] [PDF] [Request Permissions]  

Malcolm S. MacLean, Jr.
USE AND EVALUATION OF THE MASS MEDIA IN AN ITALIAN COMMUNE
Public Opin Q 1958 22: 195-196; doi:10.1093/poq/22.2.195 [Summary] [PDF] [Request Permissions]  

Edward A. Suchman
PUBLIC OPINION RESEARCH ACROSS NATIONAL BOUNDARIES
Public Opin Q 1958 22: 197; doi:10.1093/poq/22.2.197 [Summary] [PDF] [Request Permissions]  

AUTHORS MEET THE CRITICS-A PREVIEW Back

Paul F. Lazarsfeld and Wagner Thielens, Jr.
The Book: The Academic Mind
Public Opin Q 1958 22: 198-200; doi:10.1093/poq/22.2.198 [Summary] [PDF] [Request Permissions]  

Round Table Sessions Back

Myron J. Helfgott, Herbert Kay, Barbara Kaye, and Harold Mendelsohn
QUALITATIVE ANALYSIS OF INTERVIEW PROTOCOLS
Public Opin Q 1958 22: 200-201; doi:10.1093/poq/22.2.200 [Summary] [PDF] [Request Permissions]  

Kurt W. Back, Jean Owen, Florence A. Ruderman, J. Mayone Stycos, and Jean K. Szaloczi
STUDYING ATTITUDES RELATING TO SEX
Public Opin Q 1958 22: 202-203; doi:10.1093/poq/22.2.202 [Summary] [PDF] [Request Permissions]  

Robert O. Carlson, Sidney Goldish, Elmo Roper, and Samuel A. Stouffer
THE USE OF LIBRARIES OF PUBLIC OPINION DATA
Public Opin Q 1958 22: 204-206; doi:10.1093/poq/22.2.204 [Summary] [PDF] [Request Permissions]  

Don Cahalan, Sidney Hollander, Philip B. Kurland, Paul F. Lazarsfeld, Noelle-Neumann, and Van W. Smart
THE USE OF PUBLIC OPINION RESEARCH AS LEGAL EVIDENCE
Public Opin Q 1958 22: 206-207; doi:10.1093/poq/22.2.206 [Summary] [PDF] [Request Permissions]  

Burns Roper, W. R. Simmons, and Philip Corby
IS PROBABILITY SAMPLING OVERDONE?
Public Opin Q 1958 22: 207-209; doi:10.1093/poq/22.2.207 [Summary] [PDF] [Request Permissions]  

Morris Hansen, Robert Kahn, and Peter H. Rossi
PUBLIC OPINION RESEARCH AND THE 1960 CENSUS
Public Opin Q 1958 22: 209-210; doi:10.1093/poq/22.2.209 [Summary] [PDF] [Request Permissions]  

Lebaron R. Foster, Alexander L. George, Sidney Hollander, Jr., and Stephen Withey
RESEARCH ON PUBLIC REACTIONS TO NEW ADVANCES IN SCIENCE
Public Opin Q 1958 22: 210-211; doi:10.1093/poq/22.2.210 [Summary] [PDF] [Request Permissions]  

Harper W. Boyd, George Fisk, Jaye Niefeld, and Henry O. Whiteside
WHAT KIND OF ACADEMIC TRAINING FOR COMMERCIAL RESEARCH
Public Opin Q 1958 22: 211-212; doi:10.1093/poq/22.2.211 [Summary] [PDF] [Request Permissions]  

Raymond A. Bauer, Charles Cannell, Erwin Smigel, and Fred L. Strodtbeck
WHAT'S NEW IN INTERVIEWING TECHNIQUE?
Public Opin Q 1958 22: 212-213; doi:10.1093/poq/22.2.212 [Summary] [PDF] [Request Permissions]  

ITEMS OF GENERAL INTEREST FROM THE BUSINESS MEETING Back

ITEMS OF GENERAL INTEREST FROM THE BUSINESS MEETING
Public Opin Q 1958 22: 214; doi:10.1093/poq/22.2.214 [Summary] [PDF] [Request Permissions]  

Code of Professional Ethics and Practices
Public Opin Q 1958 22: 215-216; doi:10.1093/poq/22.2.215 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.