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Contents: Volume 28, Number 4, WINTER 1964   [Index by Author] 
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Front Matter (PDF) | Back Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Articles Back

CHARLES Y. GLOCK
IMAGES OF MAN AND PUBLIC OPINION
Public Opin Q 1964 28: 539-546; doi:10.1086/267277 [Abstract] [Summary] [PDF] [Request Permissions]  

JAMES O. WHITTAKER
COGNITIVE DISSONANCE AND THE EFFECTIVENESS OF PERSUASIVE COMMUNICATIONS
Public Opin Q 1964 28: 547-555; doi:10.1086/267278 [Abstract] [Summary] [PDF] [Request Permissions]  

LEWIS A. DEXTER
THE GOOD WILL OF IMPORTANT PEOPLE: MORE ON THE JEOPARDY OF THE INTERVIEW
Public Opin Q 1964 28: 556-563; doi:10.1086/267279 [Abstract] [Summary] [PDF] [Request Permissions]  

LEON D. EPSTEIN
ELECTORAL DECISION AND POLICY MANDATE: AN EMPIRICAL EXAMPLE
Public Opin Q 1964 28: 564-572; doi:10.1086/267280 [Abstract] [Summary] [PDF] [Request Permissions]  

CHARLES R. WRIGHT
ACCESS TO SOCIAL SCIENCE DATA IN COMMERCIAL COMMUNICATIONS REPORTS
Public Opin Q 1964 28: 573-583; doi:10.1086/267281 [Abstract] [Summary] [PDF] [Request Permissions]  

CHARLES PRESS
"EFFICIENCY AND ECONOMY" ARGUMENTS FOR METROPOLITAN REORGANIZATION
Public Opin Q 1964 28: 584-594; doi:10.1086/267282 [Abstract] [Summary] [PDF] [Request Permissions]  

Current Research Back

M. KENT JENNINGS and L. HARMON ZEIGLER
A MODERATE'S VICTORY IN A SOUTHERN CONGRESSIONAL DISTRICT
Public Opin Q 1964 28: 595-603; doi:10.1086/267283 [Summary] [PDF] [Request Permissions]  

WERNER F. GRUNBAUM
DESEGREGATION IN TEXAS: VOTING AND ACTION PATTERNS
Public Opin Q 1964 28: 604-614; doi:10.1086/267284 [Summary] [PDF] [Request Permissions]  

DAVID O. SEARS, JONATHAN L. FREEDMAN, and EDWARD F. O'CONNOR, JR.
THE EFFECTS OF ANTICIPATED DEBATE AND COMMITMENT ON THE POLARIZATION OF AUDIENCE OPINION
Public Opin Q 1964 28: 615-627; doi:10.1086/267285 [Summary] [PDF] [Request Permissions]  

ALAN S. MARCUS and RAYMOND A. BAUER
YES: THERE ARE GENERALIZED OPINION LEADERS
Public Opin Q 1964 28: 628-632; doi:10.1086/267286 [Summary] [PDF] [Request Permissions]  

RICHARD H. BAXTER
AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH: PROCEEDINGS OF THE NINETEENTH ANNUAL CONFERENCE
Public Opin Q 1964 28: 633-635; doi:10.1086/267287 [Summary] [PDF] [Request Permissions]  

PAUL B. SHEATSLEY
The AAPOR Award
Public Opin Q 1964 28: 636-637; doi:10.1093/poq/28.4.636 [Summary] [PDF] [Request Permissions]  

HAZEL GAUDET ERSKINE
THE POLLS: CHURCH ATTENDANCE
Public Opin Q 1964 28: 671-679; doi:10.1086/267288 [Abstract] [Summary] [PDF] [Request Permissions]  

Sessions Back

Philip E. Converse
COMPARATIVE PUBLIC OPINION: (JOINT AAPOR-WAPOR SESSION)
Public Opin Q 1964 28: 638-640; doi:10.1093/poq/28.4.638 [Summary] [PDF] [Request Permissions]  

Dwaine Marvick
LOCAL POLITICS AND LOCAL-ISSUE SURVEYS
Public Opin Q 1964 28: 641-643; doi:10.1093/poq/28.4.641 [Summary] [PDF] [Request Permissions]  

Eric Marder
NEW PERSPECTIVES IN RESEARCH METHODS: PRESENTATION AND CRITIQUE
Public Opin Q 1964 28: 643-645; doi:10.1093/poq/28.4.643 [Summary] [PDF] [Request Permissions]  

Raymond Wolfinger
THE NEGRO REVOLUTION
Public Opin Q 1964 28: 645-648; doi:10.1093/poq/28.4.645 [Summary] [PDF] [Request Permissions]  

David Gold
SURVEY ANALYSIS: A GLIMPSE OF THE FUTURE
Public Opin Q 1964 28: 649-650; doi:10.1093/poq/28.4.649 [Summary] [PDF] [Request Permissions]  

Elmo C. Wilson
THE IMPACT OF THE KENNEDY ASSASSINATION ON BEHAVIOR AND OPINIONS
Public Opin Q 1964 28: 650-653; doi:10.1093/poq/28.4.650 [Summary] [PDF] [Request Permissions]  

Joseph T. Klapper
CONTROVERSIAL ISSUES IN MASS COMMUNICATION
Public Opin Q 1964 28: 653-656; doi:10.1093/poq/28.4.653 [Summary] [PDF] [Request Permissions]  

Robert O. Carlson
SURVEY RESEARCH ON CONTEMPORARY ISSUES
Public Opin Q 1964 28: 657-660; doi:10.1093/poq/28.4.657 [Summary] [PDF] [Request Permissions]  

Round Tables Back

William L. Nicholls
ROUND TABLES: THE RELIABILITY OF INTERVIEW DATA IN HEALTH SURVEYS
Public Opin Q 1964 28: 660-662; doi:10.1093/poq/28.4.660 [Summary] [PDF] [Request Permissions]  

Ira H. Cisin
CIGARETTE SMOKING AND THE AMERICAN PUBLIC
Public Opin Q 1964 28: 662-663; doi:10.1093/poq/28.4.662 [Summary] [PDF] [Request Permissions]  

Harold Mendelsohn
MASS COMMUNICATIONS RESEARCH IN THE SERVICE OF THE PUBLIC
Public Opin Q 1964 28: 664; doi:10.1093/poq/28.4.664 [Summary] [PDF] [Request Permissions]  

Mervin D. Field
THE ROLE OF POLLS IN THE ELECTORAL PROCESS
Public Opin Q 1964 28: 665-666; doi:10.1093/poq/28.4.665 [Summary] [PDF] [Request Permissions]  

Round Tables on Books Back

Heinz Eulau
THE BOOK: The Future of Political Science
Public Opin Q 1964 28: 666; doi:10.1093/poq/28.4.666 [Summary] [PDF] [Request Permissions]  

David L. Sills
THE BOOK: Human Behavior: An Inventory of Scientific Findings
Public Opin Q 1964 28: 667; doi:10.1093/poq/28.4.667 [Summary] [PDF] [Request Permissions]  

Special Session Back

Jack Elinson
SPECIAL SESSION ON PROBLEMS OF STANDARDS AND ETHICS IN THE PROFESSION
Public Opin Q 1964 28: 667-669; doi:10.1093/poq/28.4.667-a [Summary] [PDF] [Request Permissions]  

PAUL B. SHEATSLEY
BUSINESS MEETING
Public Opin Q 1964 28: 669-670; doi:10.1093/poq/28.4.669 [Summary] [PDF] [Request Permissions]  

News and Notes Back

JOSEPH T. KLAPPER
NEWS AND NOTES
Public Opin Q 1964 28: 680-682; doi:10.1086/267289 [Summary] [PDF] [Request Permissions]  

Book Reviews Back

ROWLAND EGGER
BOOK REVIEWS
Public Opin Q 1964 28: 683-684; doi:10.1086/267290 [Summary] [PDF] [Request Permissions]  

FREDERICK L. SCHUMAN
BOOK REVIEWS
Public Opin Q 1964 28: 684-686; doi:10.1086/267291 [Summary] [PDF] [Request Permissions]  

MORRIS DAVIS
BOOK REVIEWS
Public Opin Q 1964 28: 686-687; doi:10.1086/267292 [Summary] [PDF] [Request Permissions]  

P. G. BOCK
BOOK REVIEWS
Public Opin Q 1964 28: 687-690; doi:10.1086/267293 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.