Skip Navigation

Receive this page by email each issue: [Sign up for eTOCs]

Contents: Volume 34, Number 2, SUMMER 1970   [Index by Author] 
Other Issues: Previous Next  

Down Articles
Down Current Research
Down News and Notes
Down In Memoriam
Down Book Reviews


[Search ALL Issues]

Front Matter (PDF) | Back Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Articles Back

P. J. TICHENOR, G. A. DONOHUE, and C. N. OLIEN
MASS MEDIA FLOW AND DIFFERENTIAL GROWTH IN KNOWLEDGE
Public Opin Q 1970 34: 159-170; doi:10.1086/267786 [Abstract] [Summary] [PDF] [Request Permissions]  

HARVEY LONDON, PHILIP J. MELDMAN, and A. VAN C. LANCKTON
THE JURY METHOD: HOW THE PERSUADER PERSUADES
Public Opin Q 1970 34: 171-183; doi:10.1086/267787 [Abstract] [Summary] [PDF] [Request Permissions]  

HERBERT E. KRUGMAN and EUGENE L. HARTLEY
PASSIVE LEARNING FROM TELEVISION
Public Opin Q 1970 34: 184-190; doi:10.1086/267788 [Abstract] [Summary] [PDF] [Request Permissions]  

ELISABETH NOELLE-NEUMANN
WANTED: RULES FOR WORDING STRUCTURED QUESTIONNAIRES
Public Opin Q 1970 34: 191-201; doi:10.1086/267789 [Abstract] [Summary] [PDF] [Request Permissions]  

EVERETT F. CATALDO, RICHARD M. JOHNSON, LYMAN A. KELLSTEDT, and LESTER W. MILBRATH
CARD SORTING AS A TECHNIQUE FOR SURVEY INTERVIEWING
Public Opin Q 1970 34: 202-215; doi:10.1086/267790 [Abstract] [Summary] [PDF] [Request Permissions]  

W. M. WEILBACHER
WHAT HAPPENS TO ADVERTISEMENTS WHEN THEY GROW UP
Public Opin Q 1970 34: 216-223; doi:10.1086/267791 [Abstract] [Summary] [PDF] [Request Permissions]  

BRADLEY GREENBERG and BRENDA DERVIN
MASS COMMUNICATION AMONG THE URBAN POOR
Public Opin Q 1970 34: 224-235; doi:10.1086/267792 [Abstract] [Summary] [PDF] [Request Permissions]  

BENJAMIN D. SINGER
MASS MEDIA AND COMMUNICATION PROCESSES IN THE DETROIT RIOT OF 1967
Public Opin Q 1970 34: 236-245; doi:10.1086/267793 [Abstract] [Summary] [PDF] [Request Permissions]  

ROBERT J. GWYN
OPINION ADVERTISING AND THE FREE MARKET OF IDEAS
Public Opin Q 1970 34: 246-255; doi:10.1086/267794 [Abstract] [Summary] [PDF] [Request Permissions]  

HAZEL ERSKINE
THE POLLS: CAPITAL PUNISHMENT
Public Opin Q 1970 34: 290-307; doi:10.1086/267803 [Summary] [PDF] [Request Permissions]  

Current Research Back

JOHN W. KINGDON
OPINION LEADERS IN THE ELECTORATE
Public Opin Q 1970 34: 256-261; doi:10.1086/267795 [Summary] [PDF] [Request Permissions]  

FRED W. GRUPP, JR.
NEWSCAST AVOIDANCE AMONG POLITICAL ACTIVISTS
Public Opin Q 1970 34: 262-266; doi:10.1086/267796 [Summary] [PDF] [Request Permissions]  

DAVID A. SCHWARTZ
COPING WITH FIELD PROBLEMS OF LARGE SURVEYS AMONG THE URBAN POOR
Public Opin Q 1970 34: 267-272; doi:10.1086/267797 [Summary] [PDF] [Request Permissions]  

ALAN R. ANDREASEN
PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE
Public Opin Q 1970 34: 273-277; doi:10.1086/267798 [Summary] [PDF] [Request Permissions]  

R. LANCE SHOTLAND, WALLACE G. BERGER, and ROBERT FORSYTHE
A VALIDATION OF THE LOST-LETTER TECHNIQUE
Public Opin Q 1970 34: 278-281; doi:10.1086/267799 [Summary] [PDF] [Request Permissions]  

News and Notes Back

PHILIP HARDING
NEWS AND NOTES
Public Opin Q 1970 34: 282-286; doi:10.1086/267800 [Summary] [PDF] [Request Permissions]  

In Memoriam Back

PAUL B. SHEATSLEY
CLYDE W. HART, 1892–1969
Public Opin Q 1970 34: 287-288; doi:10.1086/267801 [Summary] [PDF] [Request Permissions]  

CHARLES Y. GLOCK
SYDNEY S. SPIVACK, 1907–1969
Public Opin Q 1970 34: 289; doi:10.1086/267802 [Summary] [PDF] [Request Permissions]  

Book Reviews Back

BERNARD ROSHCO
BOOK REVIEWS
Public Opin Q 1970 34: 308-310; doi:10.1086/267804 [Summary] [PDF] [Request Permissions]  

DANIEL LERNER
BOOK REVIEWS
Public Opin Q 1970 34: 310-314; doi:10.1086/267805 [Summary] [PDF] [Request Permissions]  

HARWOOD L. CHILDS
BOOK REVIEWS
Public Opin Q 1970 34: 314-315; doi:10.1086/267806 [Summary] [PDF] [Request Permissions]  

PAUL RITTERBAND
BOOK REVIEWS
Public Opin Q 1970 34: 315-316; doi:10.1086/267807 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.