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Contents: Volume 36, Number 3, FALL 1972   [Index by Author] 
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To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Articles Back

HAROLD D. LASSWELL
COMMUNICATIONS RESEARCH AND PUBLIC POLICY
Public Opin Q 1972 36: 301-310; doi:10.1086/268012 [Abstract] [Summary] [PDF] [Request Permissions]  

W. PHILLIPS DAVISON
PUBLIC OPINION RESEARCH AS COMMUNICATION
Public Opin Q 1972 36: 311-322; doi:10.1086/268013 [Abstract] [Summary] [PDF] [Request Permissions]  

R. W. CONNELL
POLITICAL SOCIALIZATION IN THE AMERICAN FAMILY: THE EVIDENCE RE-EXAMINED
Public Opin Q 1972 36: 323-333; doi:10.1086/268014 [Abstract] [Summary] [PDF] [Request Permissions]  

LUCY N. FRIEDMAN, ALICE R. GOLD, and RICHARD CHRISTIE
DISSECTING THE GENERATION GAP: INTERGENERATIONAL AND INTRAFAMILIAL SIMILARITIES AND DIFFERENCES
Public Opin Q 1972 36: 334-346; doi:10.1086/268015 [Abstract] [Summary] [PDF] [Request Permissions]  

HOWARD SCHUMAN
ATTITUDES VS. ACTIONS VERSUS ATTITUDES VS. ATTITUDES
Public Opin Q 1972 36: 347-354; doi:10.1086/268016 [Abstract] [Summary] [PDF] [Request Permissions]  

ALAN G. WEINSTEIN
PREDICTING BEHAVIOR FROM ATTITUDES
Public Opin Q 1972 36: 355-360; doi:10.1086/268017 [Abstract] [Summary] [PDF] [Request Permissions]  

WILLIAM T. LIU and ROBERT W. DUFF
THE STRENGTH IN WEAK TIES
Public Opin Q 1972 36: 361-366; doi:10.1086/268018 [Abstract] [Summary] [PDF] [Request Permissions]  

HILLEL J. EINHORN
ALCHEMY IN THE BEHAVIORAL SCIENCES
Public Opin Q 1972 36: 367-378; doi:10.1086/268019 [Abstract] [Summary] [PDF] [Request Permissions]  

ALBERT CHEVAN
MINIMUM-ERROR SCALOGRAM ANALYSIS
Public Opin Q 1972 36: 379-387; doi:10.1086/268020 [Abstract] [Summary] [PDF] [Request Permissions]  

J. ALEX MURRAY and MARY C. GERACE
CANADIAN ATTITUDES TOWARD THE U.S. PRESENCE
Public Opin Q 1972 36: 388-397; doi:10.1086/268021 [Abstract] [Summary] [PDF] [Request Permissions]  

KURT W. BACK, JOHN P. ROBINSON, and PHILIP HARDING
AMERICAN ASSOCIATION FOR PUBLIC OPINION RESEARCH: PROCEEDINGS OF THE TWENTY-SEVENTH ANNUAL CONFERENCE
Public Opin Q 1972 36: 401; doi:10.1093/poq/36.3.401 [Summary] [PDF] [Request Permissions]  

THE AAPOR AWARD
Public Opin Q 1972 36: 402-403; doi:10.1093/poq/36.3.402 [Summary] [PDF] [Request Permissions]  

HAZEL ERSKINE
THE POLLS: GUN CONTROL
Public Opin Q 1972 36: 455-469; doi:10.1086/268023 [Summary] [PDF] [Request Permissions]  

Abstracts of Papers Back

W. Phillips Davison, Harold D. Lasswell, and Daniel Lerner
PUBLIC OPINION IN PERSPECTIVE: COMMUNICATIONS RESEARCH AND PUBLIC POLICY: DISCUSSION
Public Opin Q 1972 36: 404-405; doi:10.1093/poq/36.3.404 [Summary] [PDF] [Request Permissions]  

Harold Mendelsohn
EFFECTS OF TELEVISION ON SOCIAL AND POLITICAL BEHAVIOR: SOME REASONS WHY INFORMATION CAMPAIGNS CAN SUCCEED
Public Opin Q 1972 36: 405; doi:10.1093/poq/36.3.405 [Summary] [PDF] [Request Permissions]  

Sidney Kraus
MASS COMMUNICATION AND POLITICAL BEHAVIOR: A REASSESSMENT OF TWO DECADES OF RESEARCH
Public Opin Q 1972 36: 406; doi:10.1093/poq/36.3.406 [Summary] [PDF] [Request Permissions]  

Alfred E. Goldman, Sydney Roslow, and Laurence Roslow
HAVE WE CHANGED OUR MINDS ABOUT PROBABILITY SAMPLING?: SAMPLE DESIGN: 36-INCH OR 24-INCH YARDSTICK
Public Opin Q 1972 36: 406-407; doi:10.1093/poq/36.3.406-a [Summary] [PDF] [Request Permissions]  

Richard Maisel
INFERENCE FROM NONPROBABILITY SAMPLES
Public Opin Q 1972 36: 407; doi:10.1093/poq/36.3.407 [Summary] [PDF] [Request Permissions]  

Donald L. Kanter and John G. Myers
ADVERTISING AND MASS COMMUNICATIONS: POLICIES AND PERSPECTIVES: COMMUNICATION MODELS AND ADVERTISING REGULATION
Public Opin Q 1972 36: 408-409; doi:10.1093/poq/36.3.408 [Summary] [PDF] [Request Permissions]  

Donald L. Kanter
GOVERNMENT POLICY AND PUBLIC SERVICE ADVERTISING
Public Opin Q 1972 36: 409; doi:10.1093/poq/36.3.409 [Summary] [PDF] [Request Permissions]  

Kurt W. Back and J. Timothy Sprehe
WAPOR: INTERACTION OF RESEARCH AND GOVERNMENT POLICY: PROSPECTS FOR A WORLD FERTILITY SURVEY
Public Opin Q 1972 36: 410-411; doi:10.1093/poq/36.3.410 [Summary] [PDF] [Request Permissions]  

Sameul Baum, David Mutchler, and Michael Hoffman
DISCUSSION
Public Opin Q 1972 36: 411; doi:10.1093/poq/36.3.411 [Summary] [PDF] [Request Permissions]  

Eugene L. Hartley and Thomas P. Hogan
LARGE-SCALE CONTINUING STUDIES IN EDUCATION: THE EXTENT AND USES OF SURVEY-TYPE TESTING IN AMERICAN SCHOOLS
Public Opin Q 1972 36: 412; doi:10.1093/poq/36.3.412 [Summary] [PDF] [Request Permissions]  

David E. Drew
SURVEY OF CURRENT RESEARCH IN HIGHER EDUCATION
Public Opin Q 1972 36: 413; doi:10.1093/poq/36.3.413 [Summary] [PDF] [Request Permissions]  

Leo Bogart and G. Ray Funkhouser
THE OBJECTIVITY OF NEWS COVERAGE: ALL I KNOW IS WHAT I SEE IN THE MEDIA
Public Opin Q 1972 36: 414; doi:10.1093/poq/36.3.414 [Summary] [PDF] [Request Permissions]  

Ben H. Bagdikian
WHO SHALL WATCH THE WATCHMEN?
Public Opin Q 1972 36: 414-415; doi:10.1093/poq/36.3.414-a [Summary] [PDF] [Request Permissions]  

Norman E. Isaacs
DOES NEWS FORM OVERPOWER NEWS CONTENT?
Public Opin Q 1972 36: 415; doi:10.1093/poq/36.3.415 [Summary] [PDF] [Request Permissions]  

Paul F. Lazarsfeld, Jean Stoetzel, Albert E. Gollin, and Gillian M. Lindt
THE EUROPEAN ORIGINS OF PUBLIC OPINION RESEARCH: A PANEL DISCUSSION: SIGNPOSTS ALONG THE WAY: ON SOME EUROPEAN ORIGINS OF PUBLIC OPINION RESEARCH
Public Opin Q 1972 36: 416-418; doi:10.1093/poq/36.3.416 [Summary] [PDF] [Request Permissions]  

Kurt W. Back and Ismail Sirageldin
WAPOR: RESEARCH ON FAMILY PLANNING: THE SURVEY METHOD IN FAMILY PLANNING RESEARCH AND EVALUATION: THE CASE OF PAKISTAN
Public Opin Q 1972 36: 418-419; doi:10.1093/poq/36.3.418 [Summary] [PDF] [Request Permissions]  

Robert Agranoff and Everett C. Ladd, Jr
THE CHANGING BASES OF ELECTORAL BEHAVIOR: POLITICAL ISSUES AND DIFFERENTIATION OF THE CITIZENRY PARTIES
Public Opin Q 1972 36: 419-420; doi:10.1093/poq/36.3.419 [Summary] [PDF] [Request Permissions]  

Charles H. Backstrom
CONGRESS AND THE PUBLIC: HOW REPRESENTATIVE IS THE ONE OF THE OTHER?
Public Opin Q 1972 36: 420-421; doi:10.1093/poq/36.3.420 [Summary] [PDF] [Request Permissions]  

Sol Dutka and Malcolm A. McNiven
CORPORATE TRACKING SYSTEMS FOR MANAGEMENT DECISIONS: CONTINUING CONSUMER RESEARCH AT COCA-COLA USA
Public Opin Q 1972 36: 421; doi:10.1093/poq/36.3.421 [Summary] [PDF] [Request Permissions]  

Nicholas J. Mammana
TEEING OFF ON TRACKING
Public Opin Q 1972 36: 421-422; doi:10.1093/poq/36.3.421-a [Summary] [PDF] [Request Permissions]  

Robert W. Pratt, Jr. and David T. Case
THE APPLICATION OF TRACKING DATA TO STRATEGIC PLANNING
Public Opin Q 1972 36: 422-423; doi:10.1093/poq/36.3.422 [Summary] [PDF] [Request Permissions]  

Arlene and Daniel O'Leary
SIMULATION GAME DEMONSTRATION: STARPOWER
Public Opin Q 1972 36: 423-424; doi:10.1093/poq/36.3.423 [Summary] [PDF] [Request Permissions]  

Ralph K. White
CHANGING VALUES IN AMERICA: CONTRASTING APPROACHES TO THE MEASUREMENT OF VALUES
Public Opin Q 1972 36: 424-425; doi:10.1093/poq/36.3.424 [Summary] [PDF] [Request Permissions]  

Milton Rokeach
VALUES IN AMERICAN SOCIETY
Public Opin Q 1972 36: 425-426; doi:10.1093/poq/36.3.425 [Summary] [PDF] [Request Permissions]  

Mitchell Balter and A. John Rush
THE PROBLEM OE DRUG ABUSE: RESEARCH AND POLICY NEEDS: A VIEW FROM THE PUBLIC SECTOR
Public Opin Q 1972 36: 426-427; doi:10.1093/poq/36.3.426 [Summary] [PDF] [Request Permissions]  

Robert S. Lee
SIMULATION AND LEARNING: ISSUES AND PERSPECTIVES: ATTITUDE AND PERSONALITY EFFECTS OF A THREE-DAY SIMULATION
Public Opin Q 1972 36: 427-428; doi:10.1093/poq/36.3.427 [Summary] [PDF] [Request Permissions]  

Robert W. Pratt, Jr. and F. Thomas Juster
CONSUMER ANTICIPATIONS AND EXPECTATIONS: CONSUMER ANTICIPATIONS AND CONSUMER BEHAVIOR: THE RECENT RECORD
Public Opin Q 1972 36: 428-429; doi:10.1093/poq/36.3.428 [Summary] [PDF] [Request Permissions]  

Jay Schmiedeskamp and Charles D. Cowan
THE RELATIONSHIP BETWEEN CONSUMER ATTITUDES AND INTENTIONS TO BUY
Public Opin Q 1972 36: 429-430; doi:10.1093/poq/36.3.429 [Summary] [PDF] [Request Permissions]  

Fred H. Goldner, R. Richard Ritti, and Thomas P. Ference
THE PROCESS OF PUBLIC OPINION FORMATION: OPINION CHANGE IN THE CHURCH: PROCESS AND DYNAMICS
Public Opin Q 1972 36: 430-431; doi:10.1093/poq/36.3.430 [Summary] [PDF] [Request Permissions]  

Nelson Foote and Gwen Bellisfield
STUDENT AWARD PAPER: FIRST PRIZE: WHITES' ATTITUDES TOWARD RACIAL INTEGRATION AND THE URBAN RIOTS OF THE 1960'S
Public Opin Q 1972 36: 431-432; doi:10.1093/poq/36.3.431 [Summary] [PDF] [Request Permissions]  

John A. Morsell, Andrew Greeley, and Paul B. Sheatsley
TRENDS IN U.S. RACIAL ATTITUDES: CHANGING ATTITUDES OF WHITES TOWARD BLACKS
Public Opin Q 1972 36: 432-433; doi:10.1093/poq/36.3.432 [Summary] [PDF] [Request Permissions]  

Howard Schuman
CHANGES IN BLACK ATTITUDE: 1968–1971
Public Opin Q 1972 36: 433-434; doi:10.1093/poq/36.3.433 [Summary] [PDF] [Request Permissions]  

Russell I. Haley and Ronald E. Frank
NEW USES FOR PURCHASE PANEL DATA: NEW PRODUCT TEST MARKETING AND SEGMENTATION RESEARCH
Public Opin Q 1972 36: 434-435; doi:10.1093/poq/36.3.434 [Summary] [PDF] [Request Permissions]  

A. S. C. Ehrenberg
AN EXPERIMENTAL APPROACH TO CONSUMER DYNAMICS
Public Opin Q 1972 36: 435; doi:10.1093/poq/36.3.435 [Summary] [PDF] [Request Permissions]  

Richard Christie and Jerald G. Bachman
YOUTH AND IDEOLOGY: CHANCES IN THE ATTITUDES OF YOUTH
Public Opin Q 1972 36: 436; doi:10.1093/poq/36.3.436 [Summary] [PDF] [Request Permissions]  

Alice R. Gold and Lucy N. Friedman
DISSECTING THE GENERATION GAP: INTERGENERATIONAL AND INTRAFAMILIAL
Public Opin Q 1972 36: 436-437; doi:10.1093/poq/36.3.436-a [Summary] [PDF] [Request Permissions]  

Ira H. Cisin and William A. Belson
CAUSAL INFERENCE IN SURVEY ANALYSIS: NON-EXPERIMENTAL STRATEGIES FOR INVESTIGATING HYPOTHESES ABOUT CASUAL PROCESSES IN THE ONGOING SOCIAL SCENE
Public Opin Q 1972 36: 438-439; doi:10.1093/poq/36.3.438 [Summary] [PDF] [Request Permissions]  

Ira H. Cisin
SOME UNPLEASANT THOUGHTS ABOUT THE CONCEPT OF CAUSE
Public Opin Q 1972 36: 439; doi:10.1093/poq/36.3.439 [Summary] [PDF] [Request Permissions]  

Luncheon Open Discussion Groups Back

John P. Robinson
TV VIOLENCE RESEARCH RESUSCITATED
Public Opin Q 1972 36: 440-441; doi:10.1093/poq/36.3.440 [Summary] [PDF] [Request Permissions]  

Laure M. Sharp, Albert D. Biderman, and Ann B. Finkelstein
PROBLEMS SEEKING CONTRACT RESEARCH WITH THE FEDERAL GOVERNMENT
Public Opin Q 1972 36: 441-442; doi:10.1093/poq/36.3.441 [Summary] [PDF] [Request Permissions]  

Ann F. Brunswick and Patricia Collette
METHODOLOGICAL PROBLEMS IN CONTINUING SURVEYS
Public Opin Q 1972 36: 442-443; doi:10.1093/poq/36.3.442 [Summary] [PDF] [Request Permissions]  

Robert Coursen
MONITORING ELECTION RETURNS
Public Opin Q 1972 36: 443-444; doi:10.1093/poq/36.3.443 [Summary] [PDF] [Request Permissions]  

Richard C. Rowson, Naomi Rothwell, and Benjamin Lipstein
ACCESS TO SURVEY RESEARCH LITERATURE
Public Opin Q 1972 36: 444-445; doi:10.1093/poq/36.3.444 [Summary] [PDF] [Request Permissions]  

ARTHUR J. Kover
THE FUTURE STRUCTURE OF THE RESEARCH BUSINESS
Public Opin Q 1972 36: 445-446; doi:10.1093/poq/36.3.445 [Summary] [PDF] [Request Permissions]  

Hope Lunin Klapper
RESPONDENT PRIVACY AS A PROBLEM FOR THE PROFESSION
Public Opin Q 1972 36: 446; doi:10.1093/poq/36.3.446 [Summary] [PDF] [Request Permissions]  

Irving Crespi
IMPONDERABLES OF THE 1972 ELECTION
Public Opin Q 1972 36: 447-448; doi:10.1093/poq/36.3.447 [Summary] [PDF] [Request Permissions]  

William L. Nicholls, II
METHODOLOGICAL PROBLEMS WITH SOCIAL INDICATORS
Public Opin Q 1972 36: 448-449; doi:10.1093/poq/36.3.448 [Summary] [PDF] [Request Permissions]  

Henry Barbera
PROSPECTS AND PROBLEMS IN INTERNATIONAL COMMUNICATION
Public Opin Q 1972 36: 449; doi:10.1093/poq/36.3.449 [Summary] [PDF] [Request Permissions]  

Alfred E. Goldman
PROBABILITY SAMPLING IN THE 1970'S
Public Opin Q 1972 36: 450; doi:10.1093/poq/36.3.450 [Summary] [PDF] [Request Permissions]  

Oscar Cohen
SIMULATION GAMES AND HUMAN RELATIONS
Public Opin Q 1972 36: 450-451; doi:10.1093/poq/36.3.450-a [Summary] [PDF] [Request Permissions]  

Carol H. Weiss
DO RESEARCH RESULTS AFFECT POLICYMAKING—AND HOW?
Public Opin Q 1972 36: 451-452; doi:10.1093/poq/36.3.451 [Summary] [PDF] [Request Permissions]  

DON CAHALAN
ANNUAL ADVISORY AAPOR BUSINESS MEETING
Public Opin Q 1972 36: 453-454; doi:10.1093/poq/36.3.453 [Summary] [PDF] [Request Permissions]  

NEWS AND NOTES Back

PHILIP HARDING
NEWS AND NOTES
Public Opin Q 1972 36: 470-474; doi:10.1086/268024 [Summary] [PDF] [Request Permissions]  

IN MEMORIAM Back

JOHN B. WHITTON
HARWOOD L. CHILDS, 1898–1972
Public Opin Q 1972 36: 475; doi:10.1086/268025 [Summary] [PDF] [Request Permissions]  

BOOK REVIEWS Back

ALLEN H. BARTON
BOOK REVIEWS
Public Opin Q 1972 36: 476-478; doi:10.1086/268026 [Summary] [PDF] [Request Permissions]  

EVERETT C. PARKER
BOOK REVIEWS
Public Opin Q 1972 36: 478-479; doi:10.1086/268027 [Summary] [PDF] [Request Permissions]  

JOHN A. MORSELL
BOOK REVIEWS
Public Opin Q 1972 36: 479-481; doi:10.1086/268028 [Summary] [PDF] [Request Permissions]  

ALAN C. ELMS
BOOK REVIEWS
Public Opin Q 1972 36: 481-482; doi:10.1086/268029 [Summary] [PDF] [Request Permissions]  

JOHN B. McCONAHAY
BOOK REVIEWS
Public Opin Q 1972 36: 482-484; doi:10.1086/268030 [Summary] [PDF] [Request Permissions]  

ROBERT JERVIS
BOOK REVIEWS
Public Opin Q 1972 36: 484-486; doi:10.1086/268031 [Summary] [PDF] [Request Permissions]  

LEWIS ANTHONY DEXTER
BOOK REVIEWS
Public Opin Q 1972 36: 486-487; doi:10.1086/268032 [Summary] [PDF] [Request Permissions]  

HERBERT E. KRUGMAN
BOOK REVIEWS
Public Opin Q 1972 36: 487-488; doi:10.1086/268033 [Summary] [PDF] [Request Permissions]  

THOMAS E. NEMAN
BOOK REVIEWS
Public Opin Q 1972 36: 488-489; doi:10.1086/268034 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.