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Contents: Volume 40, Number 1, Spring 1976   [Index by Author] 
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Down Research Articles
Down Current Research
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Down Book Reviews


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Front Matter (PDF) | Back Matter (PDF)

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.

Research Articles Back

James A. Stimson
Public Support for American Presidents: A Cyclical Model
Public Opin Q 1976 40: 1-21; doi:10.1086/268264 [Abstract] [Summary] [PDF] [Request Permissions]  

James R. Beniger
Winning the Presidential Nomination: National Polls and State Primary Elections, 1936-1972
Public Opin Q 1976 40: 22-38; doi:10.1086/268265 [Abstract] [Summary] [PDF] [Request Permissions]  

Jacques Feuillan, ESQ.
Every Man's Evidence Versus a Testimonial Privilege for Survey Researchers
Public Opin Q 1976 40: 39-50; doi:10.1086/268266 [Abstract] [Summary] [PDF] [Request Permissions]  

Theresa F. Rogers
Interviews by Telephone and in Person: Quality of Responses and Field Performance
Public Opin Q 1976 40: 51-65; doi:10.1086/268267 [Abstract] [Summary] [PDF] [Request Permissions]  

Don A. Dillman, Jean Gorton Gallegos, and James H. Frey
Reducing Refusal Rates for Telephone Interviews
Public Opin Q 1976 40: 66-78; doi:10.1086/268268 [Abstract] [Summary] [PDF] [Request Permissions]  

John Freeman and Edgar W. Butler
Some Sources of Interviewer Variance in Surveys
Public Opin Q 1976 40: 79-91; doi:10.1086/268269 [Abstract] [Summary] [PDF] [Request Permissions]  

Current Research Back

L. Carroll DeWeese, III
Computer Content Analysis of Printed Media: A Limited Feasibility Study
Public Opin Q 1976 40: 92-100; doi:10.1086/268270 [Summary] [PDF] [Request Permissions]  

Eli P. Cox, III
A Cost/Benefit View of Prepaid Monetary Incentives in Mail Questionnaires
Public Opin Q 1976 40: 101-104; doi:10.1086/268271 [Summary] [PDF] [Request Permissions]  

Charles D. Schewe and Norman G. Cournoyer
Prepaid vs. Promised Monetary Incentives to Questionnaire Response: Further Evidence
Public Opin Q 1976 40: 105-107; doi:10.1086/268272 [Summary] [PDF] [Request Permissions]  

Susan Hesselbart and Howard Schuman
Racial Attitudes, Educational Level, and a Personality Measure
Public Opin Q 1976 40: 108-114; doi:10.1086/268273 [Summary] [PDF] [Request Permissions]  

Kathleen McCourt and D. Garth Taylor
Determining Religious Affiliation Through Survey Research: A Methodological Note
Public Opin Q 1976 40: 124-127; doi:10.1086/268275 [Summary] [PDF] [Request Permissions]  

News and Notes Back

Philip A. Harding
News and Notes
Public Opin Q 1976 40: 128-131; doi:10.1086/268276 [Summary] [PDF] [Request Permissions]  

Book Reviews Back

Walter Weiss
Jay G. Blumler and Elihu Katz eds., The Uses of Mass Communications: Current Perspectives on Gratifications Research. Beverly Hills, California, Sage Publications, 1974, 318 pp., $7.50
Public Opin Q 1976 40: 132-133; doi:10.1086/268277 [Summary] [PDF] [Request Permissions]  

Ben H. Bagdikian
Jean-Louis Servan-Schreiber, The Power to Inform: Media: The Business of Information. New York, McGraw-Hill, 1974, 297 pp., $9.95
Public Opin Q 1976 40: 133-135; doi:10.1086/268278 [Summary] [PDF] [Request Permissions]  

Gerald Finch
Gerald M. Pomper, Voters' Choice: Varieties of American Electoral Behavior. New York, Dodd, Mead, 1975, 259 pp., $5.95
Public Opin Q 1976 40: 135-136; doi:10.1086/268279 [Summary] [PDF] [Request Permissions]  

Stephen P. Koff
Colin Seymour-Ure, The Political Impact of Mass Media. Beverly Hills, California, Sage Publications, 1974, 296 pp., $15.00
Public Opin Q 1976 40: 136-138; doi:10.1086/268280 [Summary] [PDF] [Request Permissions]  

Marjorie Randon Hershey
Dan D. Nimmo, Popular Images of Politics. Englewood Cliffs, New Jersey, Prentice-Hall, 1974, 184 pp., cloth, $7.95, paper, $3.95
Public Opin Q 1976 40: 138-139; doi:10.1086/268281 [Summary] [PDF] [Request Permissions]  

To see an article, click its [Full Text] or [PDF] link. To review many abstracts, check the boxes to the left of the titles you want, and click the 'Get All Checked Abstract(s)' button. To see one abstract at a time, click its [Abstract] link.